Diss Wool and Craft Shop relocates to St Nicholas Street

With the country’s high streets under increasing pressure, one Diss shop owner has taken the positive step of moving premises.

Sue Norman opened Diss Wool and Craft Shop, in 2005, through her passion for crafts and all aspects of hand knitting.

She said: “I have always been a keen crafter. Before this, my background was catering and I worked at the BBC’s Broadcasting House.

“I came to Diss and just fell in love with the place and the wonderful people, so I decided this was where I wanted my shop to be.”

Now, after 14 years, the shop has moved to the premises in St Nicholas Street, which was previously occupied by Diss Pie and Mash Shop.

Sue said: “We closed our first shop in Cobbs Yard on November 1, and opened here on December 3.

“Though the move took a little longer than I hoped, the new shop has been going really well.”

As well as selling a range of yarns, including cashmere, pure wool, alpaca and yak, the shops also sells tapestry kits, other crafts and hand-knitted garments and accessories.

It is this variety that Sue feels is one of the many reasons it is currently bucking the slump of the high street.

Sue said: “Personally, I think crafts have steadily become more and more popular.

“I strive to offer great service as well as a wide selection of choice for my customers.”

The business has an online shop, as well as Facebook and Instagram pages, so enthusiasts can get their fix of all things woollen while on the go.

Sue said: “Our online presence, especially through Ebay and Etsy, has really helped us to promote ourselves more, showcasing what we can offer and do at the shop.”

The business continues to thrive and Sue said she would not be able to do what she does without her customers, new and old, coming through the door.

She said: “I just want to say a massive thank you to all our loyal and faithful customers who continue to stand by us. They really make it for us, so thank you to all of them for their support.”

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The shop is now closed until January 2.