A man believed to be in his 70s was taken to hospital with a serious head injury after falling off a bicycle in Pulham St Mary this morning.
The incident happened in The Street just before 11am.
An ambulance crew and East Anglian Air Ambulance were dispatched to treat a man who had suffered a head injury.
He was taken to the Norfolk and Norwich University Hospital by land ambulance for further treatment.
The air ambulance medics also travelled on the ambulance with the patient.
His injuries are not thought to be life-threatening.