Perhaps he offered a tatty bunch of flowers grabbed off a garage forecourt, or maybe he opted to watch the football with a six-pack of lager, rather than take his better half out for a candle-lit dinner.
If this sounds like a man you know, then a south Norfolk pub wants to hear from you as it launches its hunt for this area’s most unromantic man.
The Crown in Burston is looking to inject some fun into the gloomy winter months with its light hearted competition, aimed at bringing some extra passion into the lives of a local couple.
Bev Kembery, who is landlord at The Crown, with husband Steve, said the seed of the idea came to her while trawling the internet for inspiration for events at the pub.
She said: “I saw an old newspaper article from years ago which had something similar.
“I’m now looking to see how game the people of Diss and its surrounds are.
“It has been a talking point so far. You never know what will happen until you try these things.”
The winner, or loser, depending on which way you look at it, will be treated to a romantic three course meal for two, on Valentine’s Day if they wish, while the runner up gets a bottle of champagne.
The extra ‘prize’ will be to be the feature of a light-hearted article in the Diss Express, if the couple were willing.
Mr and Mrs Kembery have had the pub, a free house, since 2006 and it is the only pub in Burston.
January is not always the best month for trade at pubs, with the hangover financially, and possibly literally, from Christmas, and the recent trend for the ‘Dry January’ health kick.
Mrs Kembery said that even if there is not a huge reaction to the competition, it is still something which adds a little bit of an excitement to an otherwise quieter period.
It is not just a poor show on romantic occasions that could qualify, it is also things like missing birthdays, and giving unexotic Christmas presents like ironing boards, a set of spanners or a car cleaning kit.
If you know someone who has what it takes to be named the area’s most unromantic, then email the pub: email@example.com