Diss Aldi’s signage plans gain approval despite opposition

Diss, Norfolk. Aldi supermarket which will open 20th November in Diss ANL-141119-143452001
Diss, Norfolk. Aldi supermarket which will open 20th November in Diss ANL-141119-143452001

A recently-opened supermarket in Diss has obtained planning approval to install an array of signs and advertisements, despite objections from local councillors.

The Aldi store in Mere Street, which began trading in November, was granted planning permission for 20 instances of promotional signage by South Norfolk Council planners, subject to adhering to advertising regulations and visibility conditions.

The plans had received opposition from Diss Town Council earlier in 2014, with the council stating most of the signs would be “inappropriate” for the historic area of Diss, known as the Heritage Triangle, while other consulting parties had also expressed worries about their impact on the town.

Steve Beckett, conservation officer for South Norfolk Council, said: “I am concerned at the impact of the signs on the character and appearance of the conservation area.

“I appreciate the applicant’s desire to advertise their premises from these vantage points but I feel there is duplication here.”

The full extent of the signage detailed in the planning application includes a set of graphic panels, a corporate logo wall-mounted signcase, a corporate logo vinyl on glazing, perforated window films, poster signs, solid colour vinyls on glazing and an H totem sign fitted with two further signcases.