Norwich City column: Canaries send out powerful message on World Mental Health Day
Sometimes it can be easy to forget the important role a football club can play in its own community and beyond.
On Tuesday, the Norwich City media team posted a video across the club’s social media channels, to mark World Mental Health Day.
Little did they know the impact it would have.
At the time of writing, the video has been viewed a staggering 43.6 million times on X, the platform formerly known as Twitter.
It has been shared far and wide by mental health charities, footballers and celebrities alike – as well as by people with absolutely no interest in football at all.
At the core of the video is the following sentiment.
“At times, it can be obvious when someone is struggling to cope, but sometimes the signs are harder to spot.
“Check in on those around you.”
An important message we should all heed, particularly in the volatile and often difficult world we live in.
Bravo, Norwich City.
On to football itself – and I for one am glad for the international break.
Saturday’s 1-1 draw at Coventry means David Wagner’s side have recorded just one win in five in the Championship, a run that has well and truly extinguished the flames of optimism which threatened to engulf the early weeks of the campaign.
I’m not entirely sure that metaphor makes total sense, but I’m going to stick with it.
If we are going to look for positives, it is that the two-week break enables a number of senior players to close in on a return to fitness, boosting our squad depth.
Marcelino Nunez has been deemed fine to travel to Chile, where hopefully he will pick up his first minutes in over a month.
Jacob Sorensen and Borja Sainz fall into the same category – as does Grant Hanley.
The return of our skipper will certainly be a big boost, in an area of the pitch where we have struggled in his absence.