Banham Zoo, near Diss, and Africa Alive, Kessingland, welcomed around 20,000 visitors this week, thanks to an initiative to help families save money

A zoological society welcomed around 20,000 visitors this week,
thanks to an initiative to help families save money.

Children got free entry at both Banham Zoo and its sister site at Africa Alive in Kessingland.

Joshua Hunter-Harl, sales and marketing director, said: “As a charity, we are aware that many families continue to struggle amid the ongoing cost-of-living crisis.

“We know how important a visit to the zoo can be, especially during challenging economical times. That’s why it is essential to us that the zoo remains affordable.

“Every ticket and membership to Banham Zoo and Africa Alive also contributes to the protection of endangered species.

“More than just a fun day out, our zoos play a crucial role in education.

“This week, we continued our mission to inspire and educate the next generation of conservationists through our activity programmes.”