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WoW organisers cite lack of space for pulling festival

WoW Festival organisers have confirmed that this year’s event will not be going ahead – citing a lack of suitable space as the reason.

The festival, which normally attracts around 500 music fans, has been cancelled indefinitely, with the event’s chief backer saying its previous location of Woolsey Bridge Fields in Burston was limiting potential growth.

Geoffrey Dixon, one of the main organisers of the festival, said: “We get messages every day asking if it’s happening, and people are disappointed, which is nice in a way.

The festival normally has around 500 attendees.
The festival normally has around 500 attendees.

“It’s an awful lot of work for not a massive return, so, for it to continue, it needed to grow, but we haven’t been able to find anywhere suitable.

“To really have a sustainable festival, we needed to find a bigger site for it. I’ve trod around a few fields looking for somewhere, that’s for sure.”

Since its inaugural edition in 2010, the three-day Wow Festival has brought world-renowned acts, such as jazz trio Mammal Hands and reggae group The Skints to South Norfolk.

Mr Dixon said: “The reason we had the festival on in the first place was to bring some fantastic music to the area.

“We brought musicians from all over the world, and were able to bring in some quite amazing performances, which is very exciting to be part of. That’s clearly a massive pleasure to realise your dreams.”

Mr Dixon said that efforts will now be focused on Lush Days, a one-day festival at Bacton Academy, which is set to take place on September 5.

“We have done various things but this year we have got only one thing planned and that’s for Lush Days in September – we’re looking at working in partnership with other people and bringing the best of Wow together with Lush days,” he said.

He also insisted the decision to not hold a Wow Festival in 2020 was made well before the current coronavirus pandemic.

He said: “It has nothing whatsoever to do with coronavirus, but, as it happens, it might have been a bit fortuitous – it could have been a complete financial disaster.”

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