Diss Morrisons has launched its 2023 Poppy Appeal with the help of volunteers and the store’s community champion.

An Armed Forces veteran has spoken of his pride at helping to set in motion this year’s Poppy Appeal.

Shoppers helped Morrisons in Diss raise an incredible £6,500 in 2022, and the store is hoping to repeat that success this year, with RAF veteran Kenny Child assisting volunteers from the Royal British Legion to set up their collections at the store in Victoria Road.

“Every Morrisons has a community champion, and the store has been supporting the appeal for as long as it has been collecting,” said Mr Child, the community champion for Diss, who also put together a video promoting this year’s appeal.

“Each store will have volunteers collecting every day aside from Sunday, and that will be the case up until Remembrance Sunday.

“We will also have army cadets in tomorrow collecting at the store front and helping to pack bags.

“I’ve been a community champion for 15 years and I’m very proud to be involved in the appeal. My role is to liaise with the Diss RBL branch, help them set up and bank the money for them.

“I’m big on supporting veterans, especially those with PTSD, so I’m glad to help the appeal to support all veterans – young and old.”

A spokesman for the Royal British Legion said: “Together with Morrisons, we are working to ensure that the service and sacrifices of our Armed Forces community are never forgotten.

“Last year, Morrisons raised over £1.8 million for the Poppy Appeal, and we won’t stop there.

“Don’t forget to pop down to your local Morrisons to see RBL volunteers, make a donation at the till and pick up your poppy.”