The one-man plant business, with its roots firmly in Diss
Since moving to Diss nine years ago, Phil Rusted has established himself as one of the leading commercial plant suppliers in the UK.
His company, Practical Plants, takes its name from its ethos: to offer practical and pragmatic solutions to commercial landscape plant supply.
While virtually all plant suppliers are limited by what they have in their nursery, Practical Plants is one of only two in the country that can fulfil any request.
The father-of-three uses his network of contacts, cultivated over almost three decades in the industry, to offer the exact plants to meet the creative vision of his clients.
“I can supply clients what they want, and not what the nurseries want to sell them,” he said.
“It’s totally focused on what my clients want, and offers a more personal service because I can advise and consult with them, too.”
Working alongside nurseries from as far away as Italy, Holland, and Belgium, Mr Rusted has built up an equally impressive client base, supplying plants for Blenheim Palace, the The Commonwealth War Graves Commission, and also lending his hand on a number of charitable projects, most notably his work for East Anglia’s Children’s Hospices.
Growing up on a farm in Mildenhall, the 48-year-old had a comprehensive understanding of horticulture from a young age.
“You’re surrounded by things growing, and your whole life is dictated by the seasons,” he said of his upbringing. “It’s a hands-on practicality; it’s working with your hands and working with nature.”
While business has gone from strength to strength in the near-decade he has been operating out of his home in Diss, Mr Rusted predicts that the pandemic will, as it has with so many industries, throw up challenges ahead.
“It’s a very uncertain time,” he said. “It’s been a challenging six months logistically and in terms of maintaining personal relationships. The next six months are going to be more challenging.”
To visit Practical Plants, click here .