221B bakery bringing a slice of continental life to Framlingham
A Framlingham bakery has become more than just a pick-up point for residents to collect their bread, becoming one of the town’s best-known bistros and meet-up points, where people can sit down for a morning coffee or an afternoon drink.
Styling itself after the artisan bakeries and cafes from across the continent, 221B – taking its name after Sherlock Holmes’ London address, 221B Baker Street – offers tapas, Italian coffee and French wines, making it much more than your conventional British bakery.
“I spent quite a lot of time in France,” said Gary Seaman, who runs the business alongside his wife, Jacqueline.
“We wanted to achieve the French, artisan style, rather than just a cafe – somewhere where people could sit down and enjoy a glass of brandy.”
Using locally sourced produce, the bakery, in Bridge Street, has kept its roots deeply embedded in Framlingham.
Born and raised in the town, Mr Seaman first dipped his toes into the industry when he took on a job at his local bakery, Reads.
After moving to the capital to hone his skills, the father-of-three returned to Suffolk in the late ‘80s as an established businessman, buying out his former workplace to make it his own.
While the past decade has seen the proliferation of coffee house chains, they would struggle to match the community-minded approach at 221B.
“We make all of our sandwiches and we make sure to buy local,” added Mr Seaman.
“I think there’s a little bit of a shift in the market; people would rather be buying local and supporting independents.
“People don’t want every other shop on the high street to either be a McDonald’s or a Costa Coffee.
“We’ll have local people who we see standing in the queue, and their coffee is already being made before they ask for it, because we know who they are and what they like.”
To find out more about, click here.