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Teenager's Attleborough cake store, Bakeaholics, already looking to expand after taking the high street by storm

Three months after opening what could very well be the most glamorous bakery in town, teenager Morgan Lewis already has her eyes on expansion.

In April, the 19-year-old opened Bakeaholics – an Attleborough cake shop specialising in bespoke, spectacularly decorated cakes, which have taken both the high street and the internet by storm.

It has been a quick and sudden rise for Miss Lewis, who only two years ago was making cakes for her friends at Wymondham College, before she created her own pop-up store, visiting markets across Norfolk.

Morgan Lewis' store is already looking at expansion, just months after opening up. Picture by Mecha Morton.
Morgan Lewis' store is already looking at expansion, just months after opening up. Picture by Mecha Morton.

“I always loved baking, ever since I was a kid,” she said. “On the last day of college, I would bring in brownies for my friends, and I would take pictures of them and put them on Instagram.”

While designs are grandiose and ambitious in scale – a dinosaur-themed cake is adorned with a figurine of a triceratops; another has the neck of a champagne bottle emerging out the top – they show off a painstaking attention to detail, with not one drop of icing out of place.

Their ‘Instagrammable’ nature has seen Bakeaholics amass an impressive 25,000 followers on the platform, which was reflected in the swathes of customers queuing outside its Queen’s Road store, which is as lavishly designed as the cakes inside it, on its opening day.

“You always have to believe in your product,” said Miss Lewis, who now has almost a dozen employees to oversee.

“We bake long days. We are in the kitchen from 6.15am, some days we don’t even have lunch, because we’re always working hard to make sure we’re doing the best we possibly can.”

Now, just three months after her grand opening, which was marked with a special ribbon-cutting ceremony lead by Attleborough town mayor Philip Leslie, Bakeaholics is looking at opening a 2,000 square foot warehouse on the outskirts of the town in the near future.

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