Diss shop owner plans pop-up sales with celebs
“Closed for now but definitely not closed for good” was the message from Diss dress shop owner Christine Ferris.
Mrs Ferris had to close her shop – Christine Hinchliffe’s – in December following a water leak at the St Nicholas’ Street premises.
When the leak worsened and major building work became necessary, including taking down ceilings, lifting floors and bringing in dehumidifiers, she was advised by her insurers to remove all the stock.
It is now in the lounge at her Norwich home, where she is planning to told hold a series of pop-up sales until she is able to return to Diss.
And customers choosing from items reduced by as much as 50 per cent could find themselves being served by a couple of guest ex-Anglia Television “celebs” - Christine Webber, who is a neighbour and friend, and Helen McDermott. “I’ll rope them in to help,” said Mrs Ferris.
The shop, which Mrs Ferris opened in 1984, shut on December 11 and is likely to remain closed for another three or four weeks.
“But it will definitely reopen,” she declared. “We have had enough shops closing.”
Mrs Ferris has sent out a mailshot to her regular customers to explain the situation and give directions to her home. Anyone else who is interested can email her at firstname.lastname@example.org.
She said that she began in her mailshot to describe the events as a disaster. “But my daughter pointed out that the Australian bush fires are a real disaster. It’s still been a bit of a disaster, but the women who work for me have been absolutely lovely and we will reopen.”