A fundraising cycle ride for former Diss resident David Bloomfield has amazingly been backed by Rolling Stones band member Ronnie Wood.
A group of loyal friends are making the trip from Land’s End to Diss on ladies’ shopper bikes, starting on Sunday, in a fundraiser dubbed Shop ‘Til We Drop’.
And yesterday Wood, also known for his work with the Faces and the Jeff Beck group, took to micro-blogging site Twitter to highlight the campaign and post a web link to the fundraising page to his 365,000 followers.
Lee Farrell, who has helped to organise the event and is part of the team said: “It was pretty amazing to be honest. Someone gave me a text at 11.55pm last night with a screenshot of the tweet. I put it on Facebook and people just couldn’t believe it. I’m a bit lost for words.”
Mr Farrell said there had been an increase in web traffic to their Twitter and Facebook pages as a result.
“It gives us that little extra boost and a big lift,” added Mr Farrell.
A pre-recorded interview about the fundraiser also went out on BBC Radio Norfolk this morning, adding to the swell of publicity surrounding it.
Mr Farrell said his friend knows Wood’s son, but didn’t expect the guitarist to Tweet the fundraiser.
The group has been in extensive training with the aim to cover 100 miles per day, for six days, returning to Diss for the annual King of the Cup football tournament, which will also raise funds for Mr Bloomfield.
Mr Bloomfield is battling back following a brain operation to remove a cancerous tumour. He has had to re-learn many everyday tasks from scratch and currently lives in Norwich with
Toni and daughters Coco, two, and Kiki, one.
To sponsor the riders, visit http://gogetfunding.com/project/shop-til-we-drop
and follow their Twitter at @ShopTilWeDrop2