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Rickinghall butchers leading the way in ethical farming




After undertaking new measures to ensure the wellbeing of its livestock, a family-run butchers in Rickinghall has been recruited by a campaign group to promote ethical farming.

Ultimate Joint – a regular presence at the village farmers’ market – has taken part in a promotional video for Farms not Factories, highlighting the benefits of keeping high-welfare animals.

The Brown family rear all their livestock from their own farm in Finningham Road, and have introduced a rotation system, where all cows, chickens and pigs graze on the same pasture at different times.

Megan Brown of the Ultimate Joint pictured at her stall at Wyken Farmers Market Picture: MARK BULLIMORE PHOTOGRAPHY.
Megan Brown of the Ultimate Joint pictured at her stall at Wyken Farmers Market Picture: MARK BULLIMORE PHOTOGRAPHY.

Megan Brown, who joined the family business last year, said: “Little farms like ours stand in a better place to start making changes.

“When you have animals outdoors, they’re able to carry out their natural instincts.

“By combining our high welfare animals in a rotation, that’s about as close to nature as we can get, with humans still interfering in the circle of natural life.

“In addition to maintaining a high quality of life for the livestock, the free-range approach also helps with the environment – factory farms tend to destroy the environment, while free range farms regenerate it,” added Miss Brown, 35, who lives on the farm with her parents, Philip and Glynis, both in their 60s.

“We want to be giving better quality food to our family and friends, without blowing up our planet at the same time.”

The video, which is available to view on farmsnotfactories.org, uses the farm’s approach to encourage ethical living conditions for livestock.

Miss Brown added: “The video highlights the resilience and advantages of keeping high welfare animals. We don’t want to be importing low-quality meat from other countries, which could be a potential threat.”


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