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Pulham Market food hall goes out on the road

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The owners of a Pulham Market business have launched their own delivery service as they look to continue trading during the sweeping coronavirus pandemic.

Stuart Gooderham, co-founder of Goodies Food Hall, started selling potatoes from a lay-by in the 1980s, when his father said he would give him 50p for every bag he sold.

He said: “It was not the most pleasurable work, standing about in the cold weather, but I was selling between six to eight tonnes every weekend and, more importantly for me, I was meeting customers and listening to what they wanted.”

Co-owner Stuart Gooderham with some of the food hall’s produce. Picture: Mecha Morton
Co-owner Stuart Gooderham with some of the food hall’s produce. Picture: Mecha Morton

The venture soon grew into selling other items such as asparagus, strawberries, plants and even butchered pork, before Stuart and his wife, Kim, opened Goodies in 2002.

Since then, the site in Wood lane, which includes a bakery, deli, cheese counter and butchers, has proved very popular – until coronavirus hit.

But help was at hand, in the shape of the couple’s son, Lewis, who suggested doing home deliveries.

Mr Gooderham said: “It has been about three or four weeks now and the deliveries are flying out. It is hard work but most people are now reordering again, too, which is a really good sign.”

Customers are able to email their orders to the business, which Lewis then organises, before planning the delivery routes, which go from Thetford to the south of Norwich, via two vans that go out each day.

“We are really proud to be part of the local effort to keep people well and fed, and we will continue to do everything we can to support our communities and customers at this challenging time,” said Mr Gooderham.

“I just hope that, after all this, the customers that see what great produce and service we have provided with these deliveries, will come to see what else the food hall has to offer.”

  • To find out more about Goodies Food Hall and its delivery service, go to www.goodiesfoodhall.co.uk.

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