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Harleston food shop helping to keep our cupboards green

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When it comes to environmentally-friendly foods, The Green Cupboard is one of the leading outlets in our region.

Founded by sisters Jodie London, 37, from Tasburgh, and Gemma Collins, 41, from Earsham, in December 2019, the venture can be found in The Thoroughfare, in Harleston.

The pair came up with the idea after discussing the excess packaging in supermarkets and kitchen waste.

Jodie London and Gemma Collins run an environmentally friendly food shop in Harleston ....Picture by Mecha Morton. (43492705)
Jodie London and Gemma Collins run an environmentally friendly food shop in Harleston ....Picture by Mecha Morton. (43492705)

“Gemma investigated the options of starting a shop, which aimed to reduce waste by encouraging customers to reuse containers, refill food items and to be more conscious of our impact on the environment by using as many local businesses, producers and makers as possible,” explained Jodie.

“The goal is to lower our carbon footprint and to use companies that are also trying to reduce their impact.”

Both sisters juggle parenthood with running the business, with Jodie taking care of administrative aspects and Gemma taking on the majority of hours behind the till.

“We have been taking our time in finding local producers and to research the companies who have a similar ethos to us in reducing their impact on the environment,” said Jodie.

“We would like to develop our online presence and expand in terms of staff or another shop, but you have to take these things one month at a time.”

The Green Cupboard has recently taken in new stock for the run-up to Christmas and Jodie hopes the festive period will act as a spring board into the new year.

“We have countless gift ideas, from Simon Tables shortbread and Bon Bakery Biscotti through to candles or diffusers by The Candle Brand and aprons and peg bags made by Thread of Gold, which reuse coffee bags and other items in production,” she said.

“We also have other items that do well all year round and fit with our ethos, such as One Tree cards, which include a seed token, so for every card made a tree is planted, and Two Farmers crisps, which come with compostible packaging.”

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