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Mum turns lockdown hobby into full-time business




After losing her job in March, a mother-of-one turned lemons into lemonade by setting up her own online business, selling hand-painted decorative items out of her Kenninghall home.

Earlier this year, as the first lockdown drew to a close – and with it the furlough scheme – Emma Moyes was forced to hand her notice in at the nursery she had worked at for 10 years, as she could no longer rely on her shielding parents for childcare for her two-year-old daughter, Gracie.

“At first, I was a bit worried about what I could do,” said the 28-year-old.

Emma Moyes sells homemade decorative items from her home in Kenninghall.	Picture: Mark Bullimore Photography.
Emma Moyes sells homemade decorative items from her home in Kenninghall. Picture: Mark Bullimore Photography.

“I didn’t want to put Gracie in a nursery, so I had to think of something I could do at home.”

In the opening months of the pandemic, Mrs Moyes had picked up a hobby for painting, decorating items around the house with life-like pictures – typically of animals.

“At first, it was just to give me something to do – I’m not one for sitting around and doing nothing,” she said.

“I had always been quite arty, and liked my crafts, so I thought I would start making a few things at home, just for myself.”

After uploading pictures of her work online, Mrs Moyes was inundated with compliments, sparking the idea that her new hobby could, in fact, prove to be something much bigger.

“I had been doing them at home for myself and put them on Facebook and people started commenting on them and telling me I should sell them,” she added.

Within weeks, Mrs Moyes, who grew up in Wortham, had set up a Facebook page, All Things Pretty, and has since sold more than 50 items.

Vases, jars, wall hangings and flower pots are adorned with pictures of buffaloes, horses, dogs, and hedgehogs, some painted, others decoupaged – and Mrs Moyes has begun taking bespoke orders, too, as interest continues to grow across Norfolk.

To visit All Things Pretty, click here.



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