The 2017 Diss Cyclathon has teamed up with major local employer Midwich to help realise its aim of getting even more people in the area cycling this summer.
The Vince’s Road-based firm has joined up as the main headline sponsor for the event, which is again helping to support the East Anglian Air Ambulance (EAAA).
A number of Midwich employees will be getting on their bikes, getting fit and taking on the Nine Town Sportive along with hundreds of others this June, as the event organisers look to boost the fundraising for the charity.
Alan Franks, Diss Cyclathon organiser, said: “We’re delighted to have such a prominent and successful local employer as Midwich supporting the Cyclathon this year.
“With their help we think we can get twice as many people as last year out on two wheels around Diss and the beautiful country lanes of Norfolk and Suffolk.”
Carla Shipp of Midwich added: “As one of the largest employers in Diss, we’re very passionate about supporting our local community and promoting health and wellbeing.
“We wish everybody taking part in the event the very best of luck.”
The Cyclathon is on Sunday, June 25, with activities for all skill levels. To learn more, see www.disscyclathon.org.