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Cherry Lane Pulham Market installs scented floors to help with pet department sales





A Pulham Market garden centre has installed scented floors designed specifically to help canine visitors sniff out its pet department.

The flooring inside Cherry Lane, in Ipswich Road, features the latest breakthrough doggie-aroma technology and although highly pungent for pooches, combining aromas of meat, country walks and delivery drivers, the scent cannot be picked up by humans and is invisible to the naked eye.

The selected areas of the garden centre marks a direct route from the front door to its Scallywags pet department.

Nisha Collins, brand and marketing manager for Cherry Lane Garden Centres, said: “This latest innovation will enable us to capitalise on the large number of Cherry Lane customers who bring their dogs in to shop with us.

“We know that our human customers love to browse leisurely among our plants, furniture, gifts and other departments but the new flooring caters directly for our four-legged friends.

“It gives them a direct route to their favourite part of the store, which is packed with the best treats, comfiest pet beds and toys.”

Cherry Lane Pulham Market now has scented floors to help with pet department sales. Picture: Google Maps / iStock
Cherry Lane Pulham Market now has scented floors to help with pet department sales. Picture: Google Maps / iStock

Cherry Lane is also working with audio experts to develop tanoy announcements for older scent-challenged canines, which it hopes to install in the coming months and hopes to have operational by April 1, 2025.

Happy April Fool’s Day everyone!



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