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Eye Kidz Clothing inspired by community needs

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When Denise Dove saw a shop in Eye’s Castle Street, she started to wonder what business she could put into it.

The answer was Eye Kidz Clothing and, around a month and a half after opening, the new and pre-loved children’s clothing shop is getting more popular by the day.

Denise said: “I was working from home as a dog groomer and I could not carry that on as I wanted to, so I decided to do something else.

Denise Dove with her son Lucas inside Eye Kidz Clothing, in Castle Street. Picture by Mark Bullimore.
Denise Dove with her son Lucas inside Eye Kidz Clothing, in Castle Street. Picture by Mark Bullimore.

“As a single parent, I wanted to be self-employed and I kept passing the shop while it was empty and thinking about what could Eye do with.”

She took to social media to ask the community what they thought they needed and came up with the idea for the shop.

Denise said: “If you wanted quality children’s clothes, you had to go to Ipswich or Norwich, which was a bit of a mission, but now people can come here for their clothes and school uniform needs.”

Since the shop opened on Eye’s late-night shopping night on November 29, the business owner said the community had been really supportive of what she is trying to do.

“It is really good,” she said. “Whenever I put anything on the shop’s Facebook page, lots of people share it and I have had a steady stream of customers and sales since we began, which is just so nice, too.

“I just want to say thank you to everybody in the community who likes what we are doing and I am constantly saying thank you to everyone on our page who are also being so supportive.”

Denise said her eight-year-old son, Lucas, is keen to help around the shop on a Saturday, mainly manning the till ... with a little help.

Plans for the future include looking for crafters that could supply handmade items and toys, but, for the time being, Denise just wants to make sure that the venture keeps going in the right direction.

She said: “We are just seeing how it goes at the moment, but, maybe later on, I would like to look at helping organisations raise money by hosting clothing parties, where they would get a percentage for their groups from the items sold on the night.”

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