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EXCLUSIVE: McDonald's rural roundabout row in Stuston, Suffolk




Views of the new McDonald's sign from the A140/A143. All images: McDonald's/Mid Suffolk District Council
Views of the new McDonald's sign from the A140/A143. All images: McDonald's/Mid Suffolk District Council

McDonald's is facing opposition after it submitted new plans to move its world famous Golden Arches sign closer to a rural roundabout in Suffolk.

The fast food chain wants to build the 12m illuminated sign, or totem, near the A140/A143 roundabout at Stuston to advertise its planned drive-through restaurant.

The global company has planning permission to build a drive-through and associated buildings alongside the new BP garage and M&S store, which opened on Wednesday and saw more than 1,000 customers in 24 hours.

A previous application for the sign, sited further back in the development, was approved by Mid Suffolk District Council officers in November.

Now, however, the burger chain wants to move the sign closer to the roads which officers have judged "potentially controversial".

Scole, Brome and Oakley parish councils, and Stuston Parish Meeting have objected on grounds the sign is more suited to an urban environment and that the ecology and surrounding landscape will suffer from an illuminated sign of "this size and height".

Concerns have also been raised about the marketing of the development as being at Scole roundabout, which is in neighbouring south Norfolk, and a lack of consultation with residents in the parish, which is the most affected community.

The proposed 12m McDonald's sign
The proposed 12m McDonald's sign

The proposed kahki, timber, yellow and white totem sign,includes a backlit golden arches logo, and additional open 24 hours and McDrive notifications.

The new application, was submitted in January.

The red circle marks the new location. The purple circle marks the location that was approved by officers in November
The red circle marks the new location. The purple circle marks the location that was approved by officers in November

Delays in work starting at the site has led to speculation the company is backing out of the move.

A spokesman for Mid Suffolk District Council said planning permission for the drive-through remains granted.

The decision about the sign however will be determined by the district council’s planning committee this summer.

It does not stop the company starting work on the new drive-through.

This story appeared exclusively in the current edition Diss Express, (March 24), where you can read what people are saying.

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