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Creative-minded business partners build eco-friendly soap making company together

A luxury soap business run by two friends is hitting new heights as it continues to build a reputation, despite the challenges of starting life during a pandemic.

Infused With Kindness began as a business idea centred on baking and a mutual love for creativity shared by Martina Shotbolt and Becky Sheridan, but soon changed direction.

“We quickly realised we shouldn’t be consuming all our profits,” said Martina, from Hopton.

Martina Shotbolt shows off some of the soap products on offer. Picture by Mecha Morton.
Martina Shotbolt shows off some of the soap products on offer. Picture by Mecha Morton.

“I came across a soap-making video where the soap looked amazing. After lots of tests and trials, and an intense soap-making course, we were ready to start our venture.”

The soaps are made by being poured into moulds, with a steady hand then used to create patterns in each batch.

“Each time I unmould a loaf of soap, I get butterflies in anticipation to see which pattern I’ve managed to achieve,” said Martina.

“Due to the popularity of our sliced soaps, I got my dad to make me a bespoke soap mould and cutters.”

The business is built upon eco-friendly principles, with no palm oil, no animal testing, no parabens and no additives, with accessories that are plastic free and made from natural fibres.

“The secret to a good soap is using good ingredients – don’t mess with them too much,” said Martina.

“We use real fruit in some products and our popular salt soap bars are created using finely grounded Himalayan salts full of minerals beneficial to your skin, clays that are known to help with impurities and essential oils.”

Still in its infancy, the business has really caught the eye of shoppers.

“We started the business at the end of last year and, due to the pandemic, we were only selling online.

“As thing are slowly returning to normal, we’re venturing out to the many crafts and farmers’ markets across the region.”

The pair will be at the North Norfolk Craft Fair at Tattersett Business Park tomorrow.

To find out more, go online to www.infusedwithkindness.co.uk.

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