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Ed Sheeran gets saucy for hospice

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First it was Edchup ... and now the global superstar’s tattoo is decorating some special bottles of his favourite tomato sauce.

Only 150 of the personally-signed Heinz bottles will be available world-wide – and Ed Sheeran has nominated East Anglia’s Children’s Hospices (Each) to share in the money they will raise.

The Framlingham-based Sheeran has previously donated clothes worn on stage to be sold to raise funds for Each, which is soon to transfer its Quidenham hospice to a £10 million purpose-built unit, The Nook, near Norwich.

Ed Sheeran with his tattooed ketchup Picture: Contributed
Ed Sheeran with his tattooed ketchup Picture: Contributed

Three of the tattoo bottles were auctioned at Christies in London yesterday, but it is not just big, big bidders who can get one.

Although some of the rest are being reserved for museums and lucky super-fans, some of the special bottles are also prizes in a free competition. Just go to paddle8.com/EdSheeranHeinz to enter and make an optional donation, if you wish.

Elaine John, head of major supporters at Each, said: “We’re obviously thrilled to once again be benefiting from the support of Ed.

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“He’s been fantastic since coming aboard as an Each ambassador in 2014, helping us raise money and awareness in various ways, from performing at our 2016 gala dinner at the Natural History Museum to donating his old clothes for us to sell in our shops and online, and so much more.

“He’s also visited The Treehouse, our hospice in Ipswich, in the past.

“I’m sure the new ketchup bottles will be a hit with Ed’s fans and the money we receive will help us continue providing a vital service for hundreds of children and young people with life-threatening conditions, and their families, across the region.”

The Quidenham children’s hospice opened in buildings at the Carmelite monastery in 1991.

In 1998, Each was formed when Quidenham joined with the Cambridgeshire hospice at Milton.

The Nook appeal was launched in 2010 by the charity’s patron, the Duchess of Cambridge.

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