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Diss stall in the market to deliver




A fruit and veg trader has been overwhelmed by the public’s response after deciding to launch a delivery service.

Diana Atkin, 61, who runs Castle Fruit with her husband Stephen, has been trading in Diss for nearly 40 years, with a stall on the market for the last four years.

When the coronavirus hit the UK, the couple made the decision to start delivering to help customers who could no longer leave their homes.

Diana Atkin of Castle Fruit who has seen demand for her delivery service increase since its launch.Picture: Mecha Morton.
Diana Atkin of Castle Fruit who has seen demand for her delivery service increase since its launch.Picture: Mecha Morton.

Mrs Atkin said: “We have tried to evolve with our customer requirements and, in these unprecedented times, that means we have been offering a free home delivery service to keep them and ourselves safe.”

Even though the lockdown measures have affected footfall in the town, Mrs Atkin said they wanted to retain a presence.

She said: “A lot of customers still said they would rather come to us on the market as part of their daily exercise, so we have carried on with that, too.

“It was very quiet in the town and the Market Place when the lockdown first started, but then, with the queues in the supermarkets, people started to be put off and we started to see a few come this way.”

The pair now split their time by having a stall on Tuesdays and Thursdays, while delivering to homes in Diss, Harleston, Tivetshall, Brome, Roydon, Bressingham, Starston and the Pulhams, on Wednesdays, Fridays and Saturdays.

Mrs Atkin said: “We started this as we did not know if the Government restrictions would go even further, but it has really gone well so far and everybody has been so lovely.

“It is hard work, but some people have started to reorder and are now telling their friends and family about us, which is great.”

To find out more about the service, call Diana on 07747 840387.


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