Delivery service Brownie and the Bean go from strength to strength after securing wholesale partnership
Over the past four years, Charlotte and Luke Giddings’ delivery service has gone from strength to strength.
Their selection of brownies, cakes and cookies is proving so popular, the pair are now supplying them wholesale.
Having given up their high-flying city jobs to move to Suffolk as part of BBC property show Escape to the Country, viewers watched as the couple drew up ambitious plans to convert a horse trailer into a pop-up food stall, specialising in brownies, coffee and fresh pastries.
During the pandemic, Brownie and the Bean’s online delivery service made them one of the most recognisable dessert businesses across Suffolk, with boxes flying off the shelves as people gorged on cookies and puddings to see themselves through successive lockdowns.
As the high street has begun to open up again, Mr and Mrs Giddings have had to adapt and shift their focus elsewhere.
“We’ve decided to focus more on the wholesale side of the business now,” said Mrs Giddings.
“As lockdown gradually opened up over last year, we found e-commerce was not as busy as it had been before.
“We’ve been working with Suffolk Food Hall since September, providing brownies for the café, which was an amazing thing to happen for the business because it’s a really prestigious place to have your products in.
“The business has expanded, but in a direction that we didn’t expect it to go in.”
Despite their presence at the Suffolk Food Hall, the pair continue to offer a delivery service and, with Easter on the horizon, they have also extended their selection, with the addition of American-style cookies and brownie scotch eggs.
“We had a stonking January – we were truly taken by surprise,” added Mrs Giddings. “And the e-commerce side is still bubbling away.
“The difference with our products is they are affordable luxuries – they’ve been hand-crafted and it’s special.”
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