Daughter’s prom dress struggle the inspiration for Long Stratton businesswoman

Open day for Prom and Party shop in Long Stratton''Pictured: Owner Hazel Hallet with daughter Chloe ANL-150117-174557009
Open day for Prom and Party shop in Long Stratton''Pictured: Owner Hazel Hallet with daughter Chloe ANL-150117-174557009

A struggle to find a prom dress for her daughter proved to be the inspiration for a Long Stratton woman who has started her own business.

Hazel Hallett opened Party and Prom in The Street, Long Stratton in April last year, with the store selling a range of prom dresses, shoes and bags.

Mrs Hallett said she always wanted to start her own business.

But when the search began to find daughter Chloe, a former Long Stratton High School pupil, a dress last year for her prom, it signalled to her there was a potential gap in the market.

“Like any business it has been a learning curve but it has been good,” she said.

“I was looking at starting a business when my daughter had her prom, and we had a real struggle to find any range of dresses in Norfolk and realised that there was a bit of a gap in the market.

“You just have to go for it. I was not particularly nervous about starting my own business –sometimes you have just got to try these things. Hopefully we will reap the rewards from it but we will see.”

Mrs Hallet, who previously worked for the NHS, said her biggest competition was from the internet – but hopes a more personal experience would give her business the edge.

“We are trying to compete with the internet but I am trying to offer that more personal service when girls come in to try dresses on. The whole point is people can have fun and have a good experience when trying things on.”

What is the future for Party and Prom?

“At the moment it is very much in its infancy, so I’m not looking that far ahead,” added Mrs Hallet.

n For more information see www.partyprom.co.uk