Businesses must stay relevant and evolve, say Splice Creative directors
With more and more businesses disappearing, marketing agency Splice Creative has spoken about the importance of staying relevant.
The Diss-based company, set up almost 10 years ago by Kerry Kirby and Mark Matthews, offers a range of services to help businesses market themselves.
“Marketing for any business needs to be something that is thought of alongside everything they do,” said co-director Kerry, 43.
“It needs to run through everything – you can’t just open your doors and expect people to come in, or set up a business and think that’s it. You have to continually evolve.”
Business partner Mark added: “You have to market yourself to either get people in in the first place or to stay relevant.”
With talk of building work starting on a new Wetherspoon pub before the end of the year, many Diss residents have voiced concerns about the potential negative impact the opening could have on local eateries.
“Customer loyalty is very important – more so now with online reviews,” said Mark, 55.
“It makes life more difficult because you have to keep that service up. One bad review can damage your business.
“That’s not to say Wetherspoon won’t build its own market. There will be people who want to go there just naturally.”
Kerry also encourages businesses not to rest on their laurels.
She said: “Businesses need to make sure that they continue to offer an outstanding customer experience and make sure that people know that they are still there.”
The duo formed Splice Creative in 2010 and have since worked with firms such as Durrants, Midwich and Norfolk Constabulary.
“I’d like to think that we are always adapting and innovating and taking new technology on and forwards for our clients and introducing new ways for them to market their business,” said Kerry, who is from Harleston.
Their work includes PR, marketing and branding and one of their most recent projects was the launch of Hug, the new café on Market Hill.
To find out more, call 01379 650550 or go to www.splicecreative.co.uk.
More by this authorVictoria Scheer