Defending champion Lisa Brennauer will return to the Aviva Women’s Tour this month, which will take in some of area’s main roads.
Stage One of the five-day event will begin on June 15 in Southwold, home of principal stage partners Adnams, on the Suffolk coast.
The riders will then cross over the Norfolk border for the first time in the competition’s history, racing through the likes of Harleston and Attleborough, before ending the 132-kilometre route in Norwich.
It has now been confirmed that 27-year-old Brennauer, who won a stage and the Chain Reaction Cycles Points Jersey on her way to the overall Aviva Yellow Jersey in last year’s edition of the race, will compete.
The multiple World Champion has ridden in both editions of the Aviva Women’s Tour to date, and recently finished on the podium of the Energiewacht Tour in Holland, winning the points classification.
Speaking about her return to the Aviva Women’s Tour, the German said; “I’m looking forward to coming back to the UK for the Aviva Women’s Tour.
“It`s been thrilling racing in front of big crowds and an amazing atmosphere last year.
“When I think back of all the fans along the course, at the finish and the award ceremonies I`m still having goose bumps.
“The Aviva Women’s Tour quickly made her way to one of the biggest events in women`s cycling.”
Joining Brennauer in the CANYON/SRAM Racing team’s provisional line-up will be Northamptonshire’s Hannah Barnes, winner of the final stage in 2015 and both the Best British and Best Young Rider jerseys.
“I always love coming back home to race. You get a buzz being on roads you know and having friends and family there watching. I’m particularly excited about the final stage. Starting and finishing so close to home and on roads I know is special,” added the 23-year-old.
Other big names that have recently confirmed their participation include Kirsten Wild, Marta Bastianelli, Malgorzata Jasinska, Annalisa Cucinotta and Emilia Fahlin.
Meanwhile, it has been announced that sponsors Adnams will present the Best British Rider jersey following the race’s conclusion on each day.
The jersey, which in the past two editions of the race has been won by Barnes and Lucy Garner, is presented to the leading British rider on the overall classification after each stage.
The distinctive blue and pink jersey has been designed by Adnams and produced by official jersey partners Pro Vision Clothing and will be presented for the first time on the podium in Norwich for the first time.
Adnams’ Marketing Director, Emma Hibbert said: “Having supported the Tour of Britain and Women’s Tour for a number of years, we are hugely excited to be presenting the Best British Rider jersey for the first time in Norwich, with the stage having set off from our home town of Southwold.
“Cycling continues to grow as a sport and leisure pastime and Adnams’ association with it at all levels, from prestigious events involving elite riders, through to local sportives and cycle-friendly pubs, continues to grow alongside it.”
Adnams has been a partner of the Tour of Britain and Tour Series since 2011, and a partner of the Women’s Tour since its inception in 2014.
Commenting on the announcement, Alastair Grant, Commercial Director for the Aviva Women’s Tour organisers SweetSpot said: “We are delighted to be able to extend and enhance our partnership with Adnams, which is one of our longest and most successful.
“As a successful British brand they are the perfect partner for the Best British Rider prizes in both the Aviva Women’s Tour and Tour of Britain.”
In addition, Adnams will host a charity evening at The Swan hotel in Southwold on June 14 in aid of SportsAid, a charity raising money to support young sportsmen and women from Suffolk.