Ipswich Town fan Zach Ward says: ‘A season ticket PR disaster — and relegation a real possibility’

Ipswich Town fan Zach Ward
Ipswich Town fan Zach Ward

A PR disaster off the pitch, while our poor run continues on it. I’m seriously worried.

The defending at Cardiff City on Saturday was the stuff of nightmares.

Why don’t we fall in line with Huddersfield, who offer season tickets for £179 for adults in all areas of the ground? Their highest league attendance last year was 17,000 — their average this campaign now exceeds 20,000.

And now, just five points away from the bottom three, there is a very real possibility of relegation.

We’re horribly out of form, with just 14 points from a possible 42 since the turn of the year.

Details of season ticket prices were released on Friday, and they rightly received widespread criticism from fans. The majority of fans will be paying more for their season ticket next season — for a fourth campaign in a row.

For me, it is not the cost that bothers me, but the principle. This is likely to be our worst finish since the 1950s. We’ve not had much to cheer about this season at all.

Unfortunately, the loyalty of fans is taken for granted. This isn’t a problem exclusive to ITFC.

And on the flipside, supporting a football club isn’t like having a dodgy phone contract which you can cancel or change — through the good and the bad, you’re stuck with them.

There was much I was angry with in the announcement. The £10 under-11 season ticket has gone, while the age to qualify for a senior citizen concession has risen from 60 to 65 — the latter to fall in line with other clubs.

This was the same reason the club gave when they started changing shirts every year instead of every two.

Why don’t we fall in line with Huddersfield, who offer season tickets for £179 for adults in all areas of the ground? Their highest league attendance last year was 17,000 — their average this campaign now exceeds 20,000.

The disconnect between fans and the club is at an all-time high.

But I would plea with fans, despite the frustration, despite the anger, and despite that disconnect, to back to lads in the ground until we are mathematically safe.

People have the right to make their views known. I hope the club takes notice of their fanbase and rethink their pricing strategy before it’s too late.

Relegation to League One would not be beneficial to us at all.