The Tour of Britain cycle race returns to south Norfolk this year, with Attleborough and other south Norfolk villages part of the route for 2015.
The town will be part of stage seven on Saturday September 12, which begins in Fakenham and ends in Ipswich.
As well as Attleborough, indications are that Spooner Row, Old Buckenham, Quidenham, East Harling and Bridgham are all in line to host part of the race, although specific details will be confirmed in the summer.
It will be the first time since 2012 the Tour has been through East Anglia.
The streets of Diss were packed the last time the tour came through the Diss Express area in 2011.
The route also takes in Wymondham, Thetford and Bury St Edmunds.
At 225 kilometres, the stage is the tour’s longest.
Emma Hibbert, marketing director of Adnams, the principal partners to the East Anglia stage said: “We know that at every level, from recreational enthusiasts through to super fit club members, cycling is hugely popular with our customers throughout ‘Adnams country’ and beyond. With the Women’s Tour, the Tour of Britain and Suffolk County Council’s Year of Cycling, we have much two-wheeled activity to look forward to this year.”
2015 will mark the fifth anniversary of Norfolk County Council having first hosted the Friends Life Tour of Britain, with Fakenham joining the likes of King’s Lynn, Great Yarmouth and Sandringham in having hosted the race.
Paul Smyth, chairman of the Communities Committee at Norfolk County Council, said: “In previous years the Tour of Britain has brought significant economic investment into Norfolk and proved to be a hugely popular event, so the race returning to the county is welcome news. We are the only east of England stage and as well as giving a boost to Norfolk’s profile and businesses, it may also lead to increased cycling among residents, with consequent health benefits.”
Commenting on the announcement, Mick Bennett, race director of Friends Life Tour of Britain organisers SweetSpot said: “We are pleased to be able to resume our partnership with Norfolk and Suffolk County Council’s and return to an area where we know we can look forward to tremendous support at the roadside.
“In the past we have seen some of the race’s biggest ever crowds in the two counties, so are sure this September will prove to be no different.”
Further details of Stage Seven, including Ordnance Survey stage maps, will be announced in the Summer, along with details of the 20 competing teams.
For more information on the Tour of Britain, visit www.tourofbritain.co.uk