People in Norfolk are being urged to wear their poppy with pride after the county’s appeal was launched at Diss train station on Saturday.
The Norfolk fundraising target is £600,000, which will go towards the national target of £37 million to continue to help deliver direct and practical care to the Armed Forces community.
Former Royal Marine and Diss resident Barry Scott, who launched the appeal, said: “I am delighted to be here to launch this year’s Norfolk Poppy Appeal in support of all our Armed Forces community.
“Every donation received for a poppy will make a real difference to the lives of Armed Forces families.”
Mr Scott plans to embark on a 5,500 mile cycle ride to raise for the Royal British Legion and two other service charities next year, riding from Devon to Gibraltar and back.
“Every poppy counts,” he added.
“People can wear their poppy every day, not just in November.
“When they (members of the Armed Forces) come back we need to think about them. Some have lost members of their family.”
The Royal British Legion director of fundraising Charles Byrne said: “We support the entire Armed Forces community past and present, but families are at the heart of the Poppy Appeal 2013.
“We recognise the strength of mothers, fathers, partners and kids in Armed Forces families, who serve alongside their loved ones every single day, and often need practical care and advice too.
“We are encouraging people to dig deep for the Poppy Appeal, so we can continue providing this vital support to individuals whether they’re still serving, transitioning back to civilian life or have left the Services, but importantly to their dependants too.”
Last year, the Norfolk Appeal raised £598, 267, while fundraising nationally totalled just over £36 million, contributing to the £1.6 million needed by the Legion each week.
For more information on Mr Scott’s charity cycle ride next year, contact 07851 925622, or to sponsor visit uk.virginmoneygiving.com/team/ctcrmgib2014.