Poundstretcher, the nationally-recognised retail store chain, seems set to move into Diss.
The Leeds-based discount giant is on the verge of taking over the Victoria Road premises once occupied by Godfrey, which operated in the town, Norwich and Stowmarket, before into went into liquidation earlier this year.
The arrival of a major national chain in Diss will add weight to the claim that the town is increasingly seen as an attractive place to do business.
Commercial property expert Oliver Chapman, of TW Gaze, said the prospect of a national chain coming to Diss was a positive endorsement of the town.
He has been involved in planning aspects of the Victoria Road property, but said he was unable to confirm the name of any business involved. But South Norfolk Council said it had given Poundstretcher the ‘OK’.
This week a spokesman for Poundstretcher, which has some 400 stores nationwide, did not deny any move into Diss but as yet had no details to give about any possible opening date.
Mr Chapman, who heads the Diss Town Team action group, said it could only be good for the town if an occupier was found for vacant premises. The Godfrey building has been empty since early summer. It had been in business for some years as a homes, garden and leisure store.
Retailer Barry Godfrey had bought the business out of liquidation and it ran under a different name for a time.
A report featured in the Diss Express last month suggested Diss was an attractive town for new business, according to new data.