For most of the last 36 years, exactly half his life, Adrian Bloom has sported a moustache. So, getting rid of it would always be quite momentous.
But Mr Bloom, the renowned nurseryman from Bressingham, recently did exactly that for a very pertinent cause - the prostate and testicular cancer awareness-raising Movember campaign that runs each year during the month of November.
However, the premise of Movember is that men don’t shave the region between their top lip and nose for the duration of the eleventh month’s 30 days.
Thus, to join in, Mr Bloom had to shave off his moustache. But, after fighting his own battle with prostate cancer, the chance to do something to raise awareness of the issue was a challenge the chairman of Bressingham-based Blooms Nurseries could not turn down.
Mr Bloom said: “This is all about raising awareness of prostate and testicular cancer, as a lot of men, like I used to be, are not aware that they can ask their doctor for a blood test, and this can prevent something from being found too late.
“As for getting rid of my moustache as part of this awareness campaign, one of my sons came up with the idea, and it snowballed from there.”
Mr Bloom’s three sons, Richard, Jason and Matt, are also taking part in Movember, and the quartet are enjoying something of an inter-family competition to see who can grow the bushiest moustache.
But, moustache growing is a minor issue in comparison to the campaign making men more aware of what precautions they can take and knowledge they can be imbued with on prostate and testicular cancer.
Mr Bloom said: “We do hope to raise a few hundred pounds through the Movember moustache growing, but I can’t stress enough how we need to bring the issue of prostate cancer to people’s attention, especially those in their 50s and 60s.”
After finishing treatment for prostate cancer at Addenbrooke’s Hospital, Cambridgeshire, last December, Mr Bloom has been working on a garden at the facility. His hope is that it will make the hospital a more salubrious place to be, and bring greater serenity to patients residing on site.
To donate to the Bloom family cause: http://uk.movember.com/team/873689