A 24/7 full-time radio station dedicated to Diss and Harleston is on the horizon.
Park Radio will be making its case - backed by a 4,000-signature petition - to Ofcom when the commercial station licensor visits East Anglia later this year.
The Diss-based station’s directors believe they have established solid enough community foundations, and gained ample experience through four 28-day broadcasts, to secure the hard-to-come-by five-year licence.
Chris Moyse, a Diss man who has a commercial radio background, is one of two directors at the south Norfolk station spearheading the application.
He said: “We have tested the market, and we believe there is demand for such a thing, and that it can be sustainable. There is no local commercial station for Diss and Harleston, and as the population between the two towns is nearly 50,000, ten per cent of that amount listening would mean we’d be doing well.”
Mr Moyse, who launched the station in 2010 with John Cross with the intention of eventually acquiring a full-time licence, added: “Our USP is that we are local, which you don’t get from Heart FM and BBC Radio Norfolk, and go down to the minutiae of life around here. People want to know what’s going on where they live, work, and shop, and Park Radio can offer that.
“It’s all very exciting, and the scope the licence would give us is immense. If we don’t get one, we’d look at more 28-day broadcasts, but the work that’s got us here has put us in good stead.”