Business studies students at Diss High School have encouraged residents in their town to go local at the Farmers’ Market held on Saturday.
The students, working towards their GCSEs, were tasked with creating a ‘street fest’ to drive people into Diss. It featured music and dance, food sampling, a prize draw, promotional give-aways and daffodils.
The project was designed to encourage local residents to shop and use independent stores in the town, as well as the Farmers’ Market.
In the run up to the event, the students had been researching why people do or do not shop in the town.
Sarah Hunt, student “The experience has highlighted the choice of products available from local businesses around the area, and we worked closely with them to promote the benefits of shopping locally.
“As students we have gained from our involvement in various ways, including gaining valuable real life work experience with a marketing agency – The Lively Crew, using research techniques and communicating with business people and others.
“All will help greatly with our studies and work choices in the future. The event was our first and we intend to repeat the exercise in the future to help support the town.”
The project is part of South Norfolk Council’s Market Towns Initiative which brings together resources and expertise to support the Market Towns of Diss, Harleston, Loddon and Wymondham.