Some will call it brave, others will describe it as mad, while the rest will simply see it as funny.
But according to Harleston hotelier Robin Twigge, his walks through the town in high heels and hot pants on Saturday, which collected more than £800, were the sort of antics others should be doing to help place lesser-known charities on the map.
“I think there should be more silly things to make people aware of charities. It went incredibly well - far beyond what I ever could have imagined. It was so much fun, and the support of so many people was really encouraging,” said Mr Twigge, the owner of The Swan Hotel.
Mr Twigge, who is also a former regional chairman of the Federation of Small Businesses, emulated Dave from the recent ‘You’re So Moneysupermarket’ TV advert as he strutted through The Thoroughfare and Budgens supermarket in front of hundreds of onlookers, raising money and awareness for medical charity Crohn’s and Colitis UK.
The unusual fundraising idea came about at the suggestion of organiser Fiona Smith, a mother-of-two from Harleston and regular visitor to The Swan Hotel who has been coping with colitis, a debilitating bowel condition, from a relatively young age.
“Once it became a reality, I knew I couldn’t back out,” Mr Twigge explained.
“I was nervous and a bit frightened of falling out off my heels! But the objective was for it to be fun for people. I wanted to make sure they were happy, and the generosity of people has been absolutely phenomenal. Somehow, it became the big gossip of the town.”
He added he had received further praise and donations in Harleston and Diss this week, and was hopeful the total raised would eventually cross £1,000.
Mrs Smith, who led the procession in her mobility scooter, thanked the public for helping to create an “amazing atmosphere” on the day.
“It was a great laugh. I’m so grateful to all the people who turned out to support Robin and donate so generously, and of course to Robin for being such a great sport and all my family and friends who helped,” she said.
Anybody still interested in pledging to the cause can fill in a sponsorship form at The Swan Hotel, or visit www.justgiving.com/Fiona-Smith36
To discover more about the charity, please see www.crohnsandcolitis.org.uk