Bid to promote valley’s allure on a wider scale
Diss, Norfolk. Tom Proctor and Ben Potterton promoting the Waveney Valley Food Festival in Bungay
Business owners were joined by councillors to identify ways in which the Waveney Valley area can be more effectively promoted on a wider scale.
A conference held on Tuesday at South Elmham Hall, near Harleston was a sell-out, with 80 interested parties attending in all.
Business owners ranging from guesthouse owners to food and drink producers heard from a number of speakers about a logo and new website, and how businesses can aid one another with cross-promotion.
Ben Potterton, chairman of the Waveney Valley Tourism Forum, said businesseses working together will boost the local economy across towns such as Diss, Eye and Harleston.
The conference was organised as part of the Waveney Valley Identity Project - a joint initiative between Mid Suffolk, South Norfolk and Waveney district councils, with funding coming from the Rural Development Programme for England.
This has worked to create a new identity for the region, with the logo currently appearing on rail and road signs, as well as alongside businesses’ signs.
Joining Mr Potterton in giving presentations at the conference were John Sanderson, the owner of South Elmham Hall, Sean Clark, a social media consultant, Pat Holtom, chairman of the Waveney Valley Local Action Group, and Alastair Baker, manager of Bressingham Steam Museum and Gardens.
All the places for the event, which was called Destination Waveney Valley: The Waveney Valley Tourism Forum, were snapped up inside a week.
Taking to Twitter after the event, the Waveney Archaelogy account (@waveney_arch) tweeted: ‘Busy day at the Waveney Valley Tourism Conference: learnt lots of stuff, met lots of people & a great turnout.’ The account for Diss-based Splice Creative (@splicecreative), meanwhile, tweeted: ‘Fab day, people and food!’
Another conference is planned for the autumn, while the Waveney Valley food and drink festival will return for two weeks later in the year.
For more information about Waveney Valley tourism, visit: www.visitwaveneyvalley.co.uk
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Weather for Diss
Wednesday 19 June 2013
Today
Thunderstorm
Temperature: 13 C to 25 C
Wind Speed: 14 mph
Wind direction: North
Tomorrow
Light rain
Temperature: 12 C to 19 C
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