Aldridge Crafts has expanded its horizons after hitting the screens in an exciting new TV development.
In her time on air, Jane Aldridge, one half of Attleborough business Aldridge Crafts and Champagne Moments Designs, with Sarah Horan, demonstrated jewellery making techniques in a promotion for jewellery making kits produced for the channel, Hochanda, having a successful launch over two one-hour spots at 11am and 6pm on August 3.
They were all really welcoming and I felt at home. Everyone was really supportive
She was contacted by Hochanda after they saw her advertising and her website.
A meeting was held due to their interest, for her to then later appear on air. She is currently planning to make a second appearance sometime in October this year.
“I really enjoyed it,” she said. “Though the nerves did get the better of me a few times.
“However they were all really welcoming and I felt at home. Everyone was really supportive.”
The shop is stationed at Suva House in Queens Square, and has been open for four years.
In its time of being open, it has twice been runner-up in the national British Crafts Awards for the best craft shop in East Anglia.
The shop stocks a wide range of crafting supplies for jewellery makers and papercrafters, such as kits and tools, and runs regular craft workshops in both jewellery making and paper crafting.
They also run local craft clubs and the regular Artisan Fair in Attleborough.
She hopes that her first appearance on TV will grow into a regular slot, and to raise the profile of her business.
She explained how that, after her live appearance, the interest on shop’s website increased massively.
However, she also hopes it will raise local interest in the shop as well as the workshops.
There has been no other contact from other channels or any other media platforms with regard to further television appearances.
But when asked about whether or not she thinks she will get more opportunities in the future, she responded: “You never know.”
She added that this represents a huge opportunity for growing the business as a brand, and the business is very excited to expand their horizons and see what comes their way in the future.
For more information about their stock and workshops visit their website at www.aldridgecrafts.co.uk