How cynical of Tesco to sell provocative underwired push-up bras in their childrenswear department alongside vests for seven-year-olds, while trying to pass off its commercial drive for profit as concern for the sensitivities of young girls.
This, after all, is the store that in 2006 created an outcry by selling pole dancing kits on the toy section of its website.
Highly-decorative, low cut, lace-edged plunge-style moulded bras are items of clothing specifically designed to give full-grown women maximum cleavage enhancement without the pain of going under the knife.
In plain English, we females wear them to make our boobs look bigger and, therefore, more attractive to men. They are completely inappropriate for little girls and to try to pass them off as training bras is just ridiculous.
They are not even suitable for the body shape of flat-chested young children. Our rich modern diet may be causing girls to go through puberty slightly earlier, but I have yet to see a seven-year-old with breasts of the sort needed to fill a moulded bra.
Why can't Tesco just be honest about its motives? The supermarket giant and other high street stores selling these products are in business to make money, not to be guardians of social responsibility.
They have seen an opportunity and it is a sad sign of the times that they clearly believe there are plenty of parents out there willing to purchase such items for their young daughters.
On the same day the Tesco story came out, there was another news item about glamour model Alicia Douvall's 12-year-old daughter who wants a 'boob job' for her birthday so she can be more like her surgically-enhanced mother, who recently had her 12th breast op.
With such stupid parents around as role models, it is difficult to put all the blame on Tesco.
- What do you think? Add your comments below or email editorial@dissexpress.co.uk
The full article contains 337 words and appears in Diss Express newspaper.
