It is superb that he has come to our part of the world and shown support for the homegrown British tourism industry rather than jetting off to millionaires' playgrounds in Italy or the Carribean as his predecessor used to.

The Southwold area is truly beautiful and a great place to relax.
While I have never had the good fortune to laze on a Carribean beach or stay in an Italian Riviera villa, I have often taken my kids to Southwold, visited the pier and wandered around the town.

So at least I feel Gordon, unlike Tony Blair, inhabits the same planet that I do.

But have you ever seen a man looking less like he is on holiday than poor old Gordon did in his linen jacket and dark trousers on one of the hottest days of the year so far?

Even his body language and hand movements looked like he was still addressing Parliament. His wife, Sarah, looked as if she was attending a committee meeting rather than out for a stroll in the park.

The pictures of David Cameron and his wife, Samantha, on the beach in Cornwall could not have been more different.

Barefoot in the sort of chill-out clothes that we all have in our own wardrobes, they looked relaxed and like any other couple on the beach.
All that was missing was for David to get down on his hands and knees and build a sand castle.

Of course, both pictures were staged photocalls, but in these media savvy days it's easy to see that David Cameron is so much more switched on to the importance of image than Gordon Brown is. It shouldn't matter, but it does.

That one picture spoke a thousand words!