There are lots of words that get thrown around rather too often these days.
Extraordinary and incredible being just two of them.
So, with that in mind, I'd add the word 'completely' ahead of both. And then put one or other – or indeed, both – in the same sentence as Norwich City's season ticket sales.
To have sold 17,000 tickets by the first, easy repayment deadline last week is nothing short of completely incredible – particularly given the nature of these deeply troubled economic times and, of course, the deeply troubled nature of Norwich's own league position.
Their tenuous grip on Championship football strengthened slightly this midweek with that big-hearted away win at Queen's Park Rangers, but as the Canary faithful reached for their wallets and signed up again for 2009-2010, such morale-boosting wins as the 1-0 success at Loftus Road were distinctly thin on the ground.
It has, it would be fair to say, been something of a lean period results-wise.
For about, oooh, the last five years if truth be told. So the fact that the Canaries can post such extraordinary numbers at such a time in their 107-year history is testament to, well, something beyond the comprehension of 99% of other football club chairmen and directors.
It is also, as Canary chief executive Neil Doncaster made clear at this week's press briefing, why the club appear more confident than most that they can beat the administrator's axe.
Because if part of the trick of keeping that particular spectre at bay is to offer your lenders robust evidence of guaranteed cash flows, then those 17,000 signatures are very good news indeed.
For even the suits from the Royal Bank of Scotland couldn't argue with those kind of numbers; that kind of compelling evidence that Norwich City Football Club could still be a going concern for the foreseeable – provided, of course, they cut their cloth accordingly on the player wage front; that as long as brand 'Delia' was still somewhere in the mix, then they'll stick with that £20 million debt.
Because that line – 'We will not go into administration...' was said with the kind of force and conviction that gets a man to resign if events prove otherwise.
And why Doncaster tied his colours so firmly to that reassuring mast is not hard to fathom.
It is because he still has 17,000 punters up his sleeve who continue to believe in miracles every Saturday afternoon.
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